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AI Insights · Timothy · January 2021

Q4 2020 Performance of Top Social Networking iOS Apps in the UK

A look at the Q4 performance of the leading social networking applications on the iOS platform in the United Kingdom, with insights from Sensor Tower. Trends reveal user engagement and revenue metrics for popular apps.

Q4 2020 Performance of Top Social Networking iOS Apps in the UK

As the year 2020 came to a close, the social networking landscape on iOS devices in the United Kingdom saw significant activity among its leading applications. Data from Sensor Tower provides a snapshot of how these apps fared in the fourth quarter.

BIGO LIVE-Live Stream, Go Live experienced an upward trend in revenue, peaking at $178K in mid-December, with weekly downloads reaching a high of approximately 12K in late October. Weekly active users saw a peak of around 45K in the last week of December.

The Plenty of Fish Dating App saw its revenue grow to almost $110K in late December, while downloads fluctuated, hitting a high of around 10K in early November. Weekly active users reached a peak of around 114K in early October but dipped to just under 102K by the end of the year.

Facebook, a dominant force in the category, showed consistent revenue, with a notable peak at $106K in the week leading up to Christmas. Downloads saw a significant spike to approximately 124K in the third week of December, while weekly active users maintained a strong base, hovering around 18 million throughout the quarter.

For Azar - Video Chat, revenue trends saw an increase, reaching over $104K in mid-December. Downloads saw a gradual increase, with a peak at approximately 6K in the final week of the year. Active users also showed growth, with a peak of around 42K in the same period.

Yubo : Make new friends showed a positive revenue trajectory, ending the year with nearly $88K in the last week of December. Downloads surged to over 30K in the final week, while active users saw their highest at approximately 355K in mid-December.

Overall, the social networking apps on iOS in the UK demonstrated robust engagement and revenue generation as 2020 drew to a close. For more detailed insights and data, Sensor Tower remains a go-to resource for app performance metrics.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2021